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Strategic Marketing Planning
Effective Telemarketing
Innovation in Marketing
Export Marketing
Financial Analysis for Marketing Personnels
Marketing Warefare
The Art of Retailing Marketing
Brand Management Workshop
Product Management
Sun Tzu "Art of War"

Marketing Warefare

Objectives
Marketing is business and business is "war". During this 1-day programme, participants will come to understand the applications of the various strategies used in wars and battles and how they could be used in marketing/selling their products in the market place. Primarily, participants will, at the end of the course, understand the application of "Attack" and "Defense" strategies. They will hence learn how to use them to their advantage in staying ahead in the business.

Benefits
- Applying the strategies to increase sales, profits and/or market share.
- Participants will learn to pro-act and not re-act to situations.
- Developing a sense of strong confidence in the way planning is carried out.

Methodology
The training session is conducted in a modulised and hands-on approach thus allowing the participants to grasp the subject matter much effectively. Video screenings of historical battles will be screened so as to amplify the importance of certain segments of the programme. Case studies of each strategy will be discussed

Welcome / Introduction
- The need to understand the application of battle strategies in marketing.
- Companies that have used the marketing warfare approach.
- How it could help your organisation

Module 1 - Attack Strategies
* Frontal
* Flanking
* Encirclement
* Bypass
* Guerrilla

Module 2 - Defense Strategies
* Position
* Flanking
* Pre-emptive
* Counter-offensive
* Mobile
* Contraction

(Case studies will be made as each strategy is discussed)

- Screening of historical battles for group discussions
- Applications of strategies by participants' companies

Duration : 1 Day