Marketing

As the domestic and global markets become more competitive these days, marketing is much more than selling and advertising which make up part of the promotional mix.  It requires a tremendous amount of planning in order for the firm to succeed.  For now, it’s enough to see that marketing plays an essential role in providing consumers with need-satisfying goods and services, and more generally, in creating customer satisfaction.  Customer satisfaction is the extent to which a firm fulfils a customer’s needs, desires and expectations.  In all these, the end result is that marketing must generate profits for the organisation

WD Consulting and Training Services have developed marketing programmes that cover a wide spectrum in the practice in order to uplift the professionalism of the practitioners in any industry.  Topics covered range from strategic planning to applying financial analysis to legal understanding in marketing.  We have also included innovation as part of our training programme.