Click the below links for your Marketing needs.

Strategic Marketing Planning
Effective Telemarketing
Innovation in Marketing
Export Marketing
Financial Analysis for Marketing Personnels
Marketing Warefare
The Art of Retailing Marketing
Brand Management Workshop
Product Management
Sun Tzu "Art of War"

Innovation in Marketing

Module 1 - Innovation & the Marketer
- are you an innovator?
- Why react to wht the competition does? Why allow others to define the business you are in?
- Understanding the 4-step innovative process
- The value chain within yout organisation - is it in order?

Module 2 - Be a Visionary
- Set goals to achieve
- Putting your dreams into action
- The 21 secrets of success

Module 3 - Setting the Ground Rules
-The innovation Gap
- What is innovation?
- Strategic and tactical innovation

Module 4 - The Innovative Process
- Looking for innovation
- Evaluating the opportunity
- Involving the customer
- Making way for innovation
- less can be more

Module 5 - Innovation and The Firm
- Innovation and the mature company
- Innovation and the young firm

Module 6 - Innovation In Context
- Innovation and innovativeness
- Innovation and conceptual maps
- Adaptive and repetitive behaviour
- Case Highlights
- Companies which innovated and succeeded
- Successful innovators of today

Module 7 - The Bottleneck
- Identifying the bottleneck
- Removing the bottleneck
- Turning customers' objections into creative solutions

Module 8 - Managing Innovation
-Understanding the 6-step approach

Module 9 - Managing Service Breakdown
- What do you do when customers complain about your service or product?
-The 6-step approach to service recovery

Duration : 2 Days