Click the below links for your Marketing needs.

Strategic Marketing Planning
Effective Telemarketing
Innovation in Marketing
Export Marketing
Financial Analysis for Marketing Personnels
Marketing Warefare
The Art of Retailing Marketing
Brand Management Workshop
Product Management
Sun Tzu "Art of War"

Effective Telemarketing

Introduction
- Know your organisation, culture, and market position
- Telemarketing no longer the second cousin to personal selling

Module 1 - Analysing your Company's Products
- The use of the FAB (Features, Advantages, Benefits) factor
- The difference between features and benefits
- Problems in conflicts of perception
- Using the vernacular of your industry
- Be cognizant of your vocabulary
- The power of your voice

Module 2 - Overcoming the Rudness Factor Inherent in Telemarketing
- What to say in the first 15 seconds
- Finding the person who can buy
- Making the first contact

Module 3 - The Application of Pricing As It Relates To The Telemarketer
- Finding the buyer's motivation
- Establishing dialogue
- The three categories of buyers
- Quoting a price
- The buyer's dilemma

Module 4 - Overcoming General Objections and Finding
- Acceptable Solutions
- Listening to what the buyer has to say
- The importance of troubleshooting
- Ferreting out the real objections
- Getting a second chance to make the sale
- What to do when you don't know the answer

Module 5 - Setting Yourself Up For A Successful Day
- The daily battle for sales
- Developing the right attitude
- Three segments of the sales day
- Preparing to sell
- The importance of call-backs
- Developing quotes and budgets
- Charting progress with a Fix Sheet

Module 6 - How to Prospect Cold Leads
- Getting the right person on the phone
- Learn about your customer by listening to what he says and does not say
- Dealing with the buyer who has no time
- Following up on prospecting calls
- The follow-up phone calls
- Asking the right question

Module 7 - Is it Possible to Push Too Hard?
- Checklist for the sales
- The dangers in pressure selling
- When is the situation hopeless
- Losing credibility with your company and your customers
- Striking a balance between supply and demand
- The advantages of honest dealing
- The proper use of the customer's name

Module 8 - How to Find New Customers
- Ask : Who do you know?
- Establishing a second-party relationship
- The pros and cons of list buying
- When to hire a qualifier
- What a qualifier should know
- Converting the qualified prospect into a bonafide customer
- Finding leads when you least expect them

Duration : 3 Days (with role-play)