Export Marketing

Day 1

Introduction
- An overview on Malaysian trading activities with foregin countries.

Module 1 - Export Marketing Research
- Your objective in carrying out market research
- Exploratory Research against the official research
- Your sources of information
- Market access analysis
- Primary data against secondary data

Module 2 - Modes of Entry into Foreign markets
- Identifying the three ways of entering foreign markets

Module 3 - Products Marketing in Foreign Markets
- Standardisation against adaptation
- Using discretionary modification
- Using "backward" invention
- To brand or not to brand
- The various type of branding approaches

Module 4 - World Trade Bodies - World Trade Organisation and the European Union
- The objectives of the information of these bodies
- The Euro Dollar in world trade

Module 5 - Promotion in Foreign Markets
- The type of problems arising from communications on foreign countries
- Advantages and disadvantages in trade fairs participation
- The type of message to use in foreign ads.
- Applying the backward translation approach

Module 6 - Legal Aspects in International Trade
-An overview of : The Malaysian Contracts Act 1950
- The Sales of Goods Act 1957
- Copyright (Amendment) Act 1996
- The Trade Description Act 1972

Module 7 - Pricing
- Common mistakes in pricing
- Cost based pricing
- Demand based pricing
- Transfer pricing
- Marginal cost pricing

Module 8 - Planning and Contralling Your Marketing Efforts
- What is an IM Plan?
- The three levels of IM Planning
- What is strategic planning?
- Applying the Monthly Performance Review (MPR) to track your export performance.

Duration : 2 Days

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