Programmes for Banking Personnel

Twelve to fifteen years ago, the local financial landscape was relatively uncluttered and everyone knew his or her place.  It was a well-ordered society – customers were told when they could do business with the bank and how.  Their requirements really did not enter into the equation; we selected the types of products that suited us and sold them to the customers walking through the doors.

Those days are gone forever, replaced by an industry packed with aggressive new players; and existing players who have started to adopt an “offensive” stance where a paradigm shift is made for the organization to change its business outlook to that of marketing and sales.

Banks have to start looking outwards instead of the passive in-looking posture.  In order to remain competitive, bank personnel will now have to walk the streets to talk to  prospective customers and customer service personnel will now have to do cross-selling of the products.  It is now seen that pro-activeness is now the call of the day.